This book questions business standards that we read about and repeat, just because someone else applied them. Of course, caution and good examples are essential and important principles to apply to any business, but we have to keep in mind that conclusions aren’t one size fits all. Each of them occurred at a specific time, within a certain context, with specific constraints, and all that changes fast, especially in the startup environment. Planning and thinking need to be limited and time framed. Planning is important, but getting things done is even more so. For startups this principle is crucial: if you don’t start doing it, someone else will. What you really need to do is stop talking and start working. This book shows you the way. You’ll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you. There’s plenty of advice about raising funds, finding a great team and how to handle growth.